Rastah

Rastah is streetwear a Pakistani streetwear brand that started in 2018. Their unique way of incorporating subcontinental designs into modern fashion has been praised every year having featured in articles in Forbes, Vogue, Vice and BBC.

Rastah’s vision was to save the dying craft of artisans who’s skills have been passed down through generations. The logo features a play of the word Rastah in Urdu along with a thread and needle; the basics of tailoring. The artisan’s of Pakistan have been using the same tools and machines since years. It’s the simplicity of their process that inspired me to create the iconic logo for the brand.